20. Spatial nearness, shape, division
19. Figure/ground contrast
18. Logos
17. Pathos
16. Ethos
15. Tone
14. Conciseness
13. Emphasis
12. Unity
11. Proportion
10. Point of view
9. Pattern
8. Narration
7. Description
6. Contrast/comparison
5. Classification
4. Balance
3. Specific audience
2. Visual without text
1. Text without visual
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